In the end, Pinterest is a platform which is focused on the power of inspiration. Pinterest lets you post videos and images, and “pin” content that you find from other users, allowing you to share and create content for your target audience.
Although Pinterest is the most popular social network among ladies (more than 75 percent of Pinterest users are female) and the biggest number of people are aged 50-64, its audience isn’t as large as the majority of social media sites.
However, the audience of Pinterest is growing as well, and the number of Gen Z and male Pinterest users increasing each year by 40. This means that there are many opportunities for companies to grow their community and sell their products and services on the platform.
Utilizing Pinterest to Promote Business
When it comes to advertising using Pinterest and making use of Pinterest to promote business there are plenty of ways for businesses to greatly benefit from establishing an account on Pinterest.
Pinterest is among the very few platforms on social media that permit the content you publish to be discovered beyond the platform using search engines.
In turn, you can improve your content’s visibility higher in search results, and draw more attention towards your company. If you post content on Pinterest your content is likely to have the potential of reaching numerous people, not those who are on the Pinterest platform.
Other advantages, Pinterest could be extremely lucrative for people who work in the creative industry, specifically ones that deal with home decor, fashion DIY such as arts and crafts baking/cooking, jewelry or even beauty. Pinterest is a great source of inspiration and creativity, so companies that can develop content that meets this requirement are bound to get many inquiries.
With the help of several Pinterest marketing tools like Product Pins and Shopping Lists Catalogs, Catalogs, as well as the capability to create Pinterest advertisements There are plenty of opportunities for brands to attract attention to their offerings. Brands can make boards that showcase their products and utilize Pinterest analytics to know their target market better and figure out how they can improve their performance through the platform.
Pinterest is extremely popular for shopping, with 64 percent of Pinners saying they use Pinterest to buy. The data also show the fact that Pinners tend to seven-fold more often purchase items they save, which shows how valuable establishing a Pinterest presence is for companies.
Pinterest-inspired Ideas You Can Test Right Today
1. Direct access to other content
On Pinterest, the posts include a URL that will direct your readers to a destination you choose, for example, your website where you can purchase items or read blogs or a different social network like YouTube to read your more extensive content.
If you’re making content that isn’t on Pinterest the feature could be extremely beneficial in permitting you to share short videos and images to showcase content that is available in other places.
Create Pinterest posts to promote your content by using our templates available in Adobe Express.
2. Ideas for Pinterest: Use the platform to share news-style articles
Many companies prefer to convert the content of their newsletters to Pinterest images to allow the newsletter’s content to reach out to people not on their email list. It’s quite common to use Pinterest to see newsletter content converted into photos that people can browse and read. Make sure you include a hyperlink to your sign-up page for newsletters.
Note: To download your favourite Pinterest images, use a Pinterest image downloader for quick and easy access.
3. Marketing for products on Pinterest
Marketing through Pinterest is a great way to make money due to its shoppable nature on the platform. People are using Pinterest to shop and find new products as well as seek inspiration, making it the perfect way to put your product in front of your ideal customers.
Every item you sell should be displayed in your Pinterest account, along with links to purchase the products. Don’t be afraid to include prices or recognise the need to play it safe in the promotion of your product, as you do use other social media channels.
4. Pinterest Tips and Tricks
Everyone enjoys tips, hacks and tricks to simplify life. Share tips and information that relate to your industry or products. For instance, a company which sells photography equipment could provide tips or suggestions on how to utilize their equipment more efficiently.
5. Ideas for Pinterest: Before and After photos
Pinterest is the best spot for before and after photos like home improvement reveals, hairstyle modifications or even any other DIY or craft methods and outcomes. Also, if you can link your before and afterwards images to the items or services you offer and attract more customers, the engagement is sure to follow.
6. How-to tutorials
How-to tutorials are a great kind of content to post on Pinterest. People use Pinterest to get ideas and inspiration however, they also want to know. Your audience should be shown how to make use of your product or an industry-relevant task, then communicate this information in the form of a visual and easy-to-digest.
7. Pinterest Ideas: Infographics on Pinterest
For a visual method to display information, statistics and facts, infographics work well on Pinterest. If you’ve got something fascinating or interesting to share about your business making an infographic can be a great method of presenting the facts to your Pinterest viewers.
8. Behind the scenes
Behind-the-scenes-style Pinterest posts can be great for showing a more human side to your brand. The kind of posts you can make include a tour of the office as well as an “making of” process to illustrate how your products came into being, or even a day-in-the-life-style walk-through. Video pins are particularly effective for posts of this type.
9. Useful shared resources
If you discover something useful then it’s likely that your friends will be able to benefit from it too. Create a Pinterest board to collect the most useful sources and information you’ve found to make yourself an expert on your subject.
10. Re-pin content
We don’t suggest not relying too heavily on re-pinning, there’s no need for Pinterest to create completely new content at all times. Re-pinning content is similar to the retweet feature on Twitter which allows you to display an article from another source on your site. For companies, this could be an excellent option to share content created by users or content of others in the same field.
