Introduction
Packaging is an important factor in the delivery of merchandise while ensuring that products reach the customer safely and in a stylish manner. One element of this packaging is the printed shipping box. Protects your merchandise, and it becomes part of your brand in delivering an unforgettable unboxing experience. In this article, we will explore everything you need to know about printed shipping boxes, from materials and customization options to what they bring to your business.
What Are Printed Shipping Boxes?
Printed shipping boxes are customized paper products, usually made of corrugated cardboard. It has your company’s logos or branding designs. Such boxes are used to deliver products to customers or other businesses to either supply them or market them.
A basic role of any printed shipping box is that it ensures that your product reaches safely at the destination. However, if appropriately customized, it can leave some beauty outside the brand and make an impression on the customers.
Materials Used in Printed Shipping Boxes
The type of material used while choosing printed shipping boxes is very crucial. The material not only determines the protection it will provide but also influences how your brand’s design will look on the box. The most common materials used for printed shipping boxes are:
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Corrugated Cardboard
Corrugated cardboard is one of the main choices for shipping boxes. In addition to its durability, lightness, and ability to protect contents, it is also composed of three layers: two outer layers of flat cardboard sandwiched between one wavy or corrugated layer. This design provides the strength for the box, therefore ideal for shipment.
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Kraft Paperboard
Kraft paperboard is yet another very common material, appreciated not only for its environmental friendliness but also for its simple, natural appearance. It is taken advantage of by many companies to give their boxes a more environmentally and naturally sustainable brand image. Also, it is fully recyclable, which contributes to its appeal to those customers with sustainability at the forefront of their attention.
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Rigid Boxes
Although not as much in use for shipping, rigid boxes can be created of thicker and more durable material to make them suitable for very premium products. These are the kind of boxes where a luxury feel is required. While perhaps not suitable for every kind of product, rigid boxes give your brand an air of being exclusive and classy.
Read more: “types of tape“
Benefits of Using Printed Shipping Boxes
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Brand Awareness and Marketing
One of the advantages of printed shipping boxes is the free potential exposure you get through brand promotion. Your logo, colors, and messaging on the packaging make it instantly recognizable to consumers and anyone else who happens to see the box along its delivery route. This is just a simple shipping tool turned on its head into a powerful marketing asset.
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Customer Experience
The world has become very developed, with the unboxing experience being as important as the product these days. Customized printed shipping boxes can help you give an exciting unboxing experience for making a deep impression on customers. A special message, color scheme, or even custom designs can all add up to evoke a delight of feeling of exclusivity and raise the satisfaction quotient in customer circles.
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Professionalism and Trust
A well-designed printed shipping box will carry a message into your client’s mind that your business will not compromise on details. Along with this, it will also leave the impression that you do care about the appearance and presentation of the products being shipped out. Therefore, this fact will make your customers believe in your professionalism and increase the chances of them coming back to your business for another purchase.
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Eco-Friendly Options
Today’s consumer is very conscious of the environment, and the use of eco-friendly packaging can be one of the best ways to attract this segment. Most of the printed shipping boxes are composed of recycled materials. These can easily be recycled after use. Sometimes you can make your brand renowned as being a company that cares about the environment by making sure your packaging is appropriately labeled as recyclable or sustainable.
Ability to Customize Your Printed Shipping Boxes
It is where customization plays the key role with printed shipping boxes. If designed properly, it can be a beautiful work of art for your brand’s unique identity. Here are some popular ways to customize your printed shipping boxes:
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Branding with logos and colors
One of the simplest yet most effective ways to differentiate your product is by adding your company’s logo and brand colors to the packaging. Consistently using colours or placing several logos reinforces your brand identity and makes the packaging instantly recognizable.
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Full-Color Printing
Full-color printing allows for intricate designs, patterns, and even images on your boxes. This process gives your packaging a professional look and can even be used to tell a story or feature a specific product benefit. Quality full-color printing can help transform an everyday box into something colorful and interactive in your marketing mix.
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Matte vs. Gloss Finishes
The finish of your printed shipping box can also provide it with a significant amount of finish. A matte finish will give your box that sleek, modern look, while a gloss finish makes the colors pop and adds a touch of luxury. It generally depends on the kind of image that you want to show for your brand in its design.
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Custom Inserts
Custom inserts in the box provide for the safeguarding of your products and provide your product with a great presentation. Depending upon the nature of shipment, you may require using the same material as for the box or a more specialized material may be needed. Inserts can even be branded with your logo, so it’s another extension of customization of products.
How to Choose the Right Printed Shipping Box for Your Business
Many things need to be put into mind when choosing the printed shipping boxes for your business to make sure you are making the right decision.
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Dimensions and Weight of the Product
Your box should depend on your product’s dimensions and weight. You will then be able to be assured that you have provided the required protection without wasting more materials than necessary on it. Too big boxes not only increase shipping cost but can also sometimes lead to damaged goods when they fail to secure the product snugly into place.
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Shipping Conditions
If your boxes will be shipped in extreme temperatures, high humidity, or abused, you wish to design the box and material you use to withstand those shipping conditions.
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Brander needs
In general terms, how much branding do you need on your packaging? Do you want a powerful visual impact, and are you willing to pay for high-quality full-color printing or custom inserts to get it?
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Budget
Although printed shipping boxes have many advantages, these also incur a cost. So it is very much required to calculate the level of customization and your budget such that the benefits outweigh the cost.
Conclusion
Because the shipping boxes can be printed, they are a truly powerful tool, protecting your products, elevating your brand, and bringing about the perfect customer experience. The right materials, combined with a well-crafted design, will make your boxes an integral part of your marketing strategy, push your brand to its greatest heights, and increase customer loyalty.
Contact Us
For inquiries or support, please email us at sales@topusapackaging.com or call us at (707) 267-7296.
