Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market to Witness 23% CAGR Boom Through 2023-28 – Latest MarkNtel Advisors Report

Market Overview: Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market

MarkNtel Advisors, a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. Recently published a report on the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market and provide your business with the latest market trends and analysis from our reports to make informed decisions and stay ahead of the competition.

Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Insights 2023-28

The Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.

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Top Players in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market:

• JCDECAUX SA
• ELAN Media
• HyperMedia FZ LLC
• Emirates Neon Group
• Hills Advertising L.L.C.
• Elevision
• Dooha Media
• Viola Communications
• Daktronics Inc.
• NMN Communications
• Mubashir
• Primaflex International
• Lifeonscreen
• Others

Segmentation Analysis of Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market

Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market exactly assesses and highlights significant trends and influencing factors within each segment. The comprehensive analysis extends its predictions for the period spanning 2023-28, focusing on the national landscape. The market is exactly categorized based on this analysis, providing valuable insights into its various facets.

-By End Users

• Retail
• Real Estate
• Financial Services
• Government
• Automotive
• Others (Education, Healthcare, etc.)

Here, Retail gained the major market share of the DOOH Advertising market during the historical years. By installing digital screens in public places such as malls and offices, companies are able to target large audiences at once, as customers watch for billboards to stay up-to-date with the latest trends. Additionally, with the rise in inbound tourism, the demand for accommodation, entertainment, and dining areas would amplify in the country.

Therefore, the deployment of digital advertisements increases across transit stations relating to retail store locations & discounts, among others, to boost the sales of the retailers. Hence, with the growing need to make individuals aware of the business to penetrate the market, the segment’s demand for digital OOH advertising is expected to rise in the coming years as well.

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-By Type

• Billboards/LED Screens
• Street Furniture
• Transit

-By Location

• Bus Stations
• Malls & Facades
• Airports
• Taxi
• Movable Trucks
• Fuel Stations
• Trains/Metro
• Super Markets/Hyper Markets
• Departmental/Convenience Stores
• Highways & Bridges
• Roadside Lamp Posts
• Roadside Mupis

A Comprehensive Geographical Analysis:

-By Country

• The UAE
• Saudi Arabia
• Oman
• Qatar
• Egypt
• Morocco
• Others

Saudi Arabia held a major share in the Middle East & Africa Digital Out-of-Home Advertising market in historical years. Out-of-home advertising is regarded as one of the most influential forms of brand promotion dedicated to consumers of varied ages & preferences. The market growth imputes to a notable rise in commercial advertising activities across the business to grab individuals’ attention & promote brand awareness.

Furthermore, with the introduction of digitalized OOH advertisement services based on Geofencing, the country is expected to witness an increase in the deployment of GPS-based technology on billboards across malls, stations, and other locations to generate more customer leads. This would lead to a considerable increase in the demand for Digital out-of-home advertisement services in Saudi Arabia during 2023-2028.

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