Did you know that Google gets over a trillion search queries every year? Also, most users only stick to the first page results. Therefore, investing in SEO is necessary to get traffic for your business site. However, most businesses ignore SEO since they believe that SEO pricing can cost an arm and leg.
High-performance SEO costs differ with every SEO agency. It’s, therefore, important that you discuss your business goals and your expectations to find the best fit. Here are some of the payment plans and the factors that influence SEO pricing.
Types of SEO Pricing Models
There are several plans that an affordable SEO agency can offer your business, should you need their services.
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Hourly
Most businesses may not consider these rates as they may be expensive in the long run. However, you may consider an expert consultant for your business. An SEO consultant can range their prices from $100 to $ 1,000 per hour, depending on their reputation.
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Monthly
This is often known as a SEO package that involves monthly billing to their SEO agencies. The retainer fee ranges from $500 to $5,000. However, agencies with more experience may charge higher.
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A La Carte Pricing
This is also known as a fixed price. The services included are audits, content creation, citation, speed optimization, backlink cleanups etc.
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Per Project
Some agencies offer a one-off fee for a particular SEO project. Before inception, the SEO agency discusses the needs and business goals you need to achieve before deciding on the price. The average cost can range from $1,000 to $ 1 Million.
What Factors Influence SEO Price?
There are a few factors to consider when determining SEO pricing. They include:
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Size of the Website
The scale of a website considerably affects the SEO pricing for your business. For example, a small business website for a local clinic has a different price from a global website selling beauty products. Also, a service website will have just a dozen pages, whereas an online shop will have numerous pages.
Cost varies depending on the work needed for a website and how the SEO company will create a strategy. That’s why an SEO agency needs to conduct an SEO audit to analyze the website. The audit reveals the site that needs redevelopment to make the search engine friendly, which adds to the pricing.
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Business Goals
Each business is different in terms of the goals it needs to achieve. This, in turn, determines the SEO services that it will need. For example, a new website aiming to drive traffic needs a website audit, keyword research and content creation.
An already established website that is not performing well needs in-depth maintenance, site speed optimization and link cleanup. This is above all other website basics, such as keyword analysis and site audit. Hence, the more the work, the more the SEO pricing.
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Geography
Your business’s geographical location and the number of competitors impact the SEO pricing. If you have multiple business locations, there are several locations to cite, one of each. This means that there is more work on optimizing your local SEO.
If your business is highly competitive, it means that there is more work in terms of local ranking. You have to be more creative to beat your competitors. Your content needs to outshine your competitors. Also, you need to create more links to your pages to make your business more relevant.
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SEO Agency Experience
An SEO specialist will bill according to their experience. Therefore if you go for those who are more experienced in the field, the more the pricing. Similarly, lower expertise means lower rates but a longer turnaround time.
It’s tempting that you go for the lower rates, mostly because of budget constraints. However, regarding SEO, you should settle for accountability and scalability over the costs.
The online visibility of a business is vital in an effective digital marketing strategy and search engine optimization. This means that investing in SEO is important for the success of a business. Although not cheap, the investment is worth it when your business performs better than your competitors.
There are different payment plans for an SEO agency. Hence, you can choose an affordable one as you discuss business goals.
Search engine optimization and an efficient digital marketing plan depend heavily on a company’s online presence. This implies that a company’s ability to succeed depends on its ability to spend in SEO. Despite being expensive, the investment pays off when your company outperforms its rivals.
